Time to stop giving frozen fish the cold shoulder.
Is frozen all that bad? A number of us Brits
seem to think so and over half of those that do, say that it’s the quality that
they worry about. The truth is that frozen fish is frozen within just a few
hours of being caught, often on the same vessel that it was caught upon,
locking in the quality and flavour, making frozen fish as ‘fresh’ if not ‘fresher’
than fresh fish! Freezing the fish quickly helps retain and even preserve its
What’s more, stocking up on frozen fish
provides such a great convenience and it can be cooked from frozen. Most white
and oily fish come ready prepared, so there is no messing around skinning,
boning or filleting your fish. With no need to prepare your fish, it’s ideal
for those looking for a quick hassle free meal. Buying frozen fish also helps those
of us worried about the smell that fresh fish can bring (even though fresh fish
shouldn’t smell), as frozen fish doesn’t have a fishy whiff.
Buying frozen fish also has other benefits,
such as being less expensive and often provides greater variety, as with some fish
being seasonal you may only be able to pick it up fresh certain times of the
year, whereas the frozen alternative may be available year round.